Eduvet™ provides continuing education and training for para-veterinary staff with a primary focus on receptionists and veterinary practice management staff. In years gone by veterinary receptionists were ladies who had to take out clients’ cards and tell the vet that the next client for a consultation had arrived. Vet shops did not even exist. Today veterinary receptionists and vet shop sales assistants have to sell, market, educate, manage stock, make appointments, advise, counsel, manage inventory, do telephonic progress reports and follow-ups and run retail outlets with having to apply critical principles of retailing, operate computer programmes and systems. Armed with the correct training and skills, frontline staff can be a tremendous asset, helping to take pressure off vets and turning enquiries into sales.